Effective Date: 8/6/2026     Last Updated: 8/6/2026

1. Introduction

Golden Rule Home Care, Inc. (“Golden Rule Home Care,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect through our website at goldenrulema.com and related pages, how we use it, how we share it, and the choices available to you.

This Privacy Policy applies to information collected through our website, online forms, text messaging program, email communications, and phone inquiries. It does not govern information we collect and maintain in the course of providing care services to clients, which is handled under our separate client service agreement and applicable law.

By using our website or submitting information to us, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or submit information to us.

2. Information We Collect

2.1 Information you provide directly

We collect information you voluntarily give us, which may include:

• Name, phone number, email address, and mailing address
• The town or area where care is needed
• Your relationship to the person who needs care
• General information about the type of care or services you are inquiring about
• Preferred contact times and communication preferences
• Any information you choose to include in a message, form field, or conversation with us
• For job applicants: work history, certifications, licensure, availability, and related employment information

2.2 Information collected automatically

When you visit our website, certain information is collected automatically, including:

• IP address and general geographic location derived from it
• Browser type, device type, and operating system
• Pages visited, time spent, and links clicked
• The website or advertisement that referred you to us
• Date and time of your visit

2.3 A note about health-related information

Please do not submit detailed medical information, diagnoses, medication lists, or other sensitive health details through our website forms, text messages, or email. These channels are not designed for the transmission of sensitive health information. If you need to discuss specific health circumstances, please call us so we can handle that conversation appropriately.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiry and contact you about care services
• Schedule and confirm free in-home assessments and appointments
• Send appointment reminders and service-related notifications
• Provide, coordinate, and improve our care services
• Send marketing communications where you have consented to receive them
• Evaluate employment applications and communicate with applicants
• Understand how our website and advertising perform, and improve them
• Comply with legal obligations and enforce our agreements
• Protect the safety, rights, and property of our clients, staff, and business

4. Text Messaging and SMS Program

This section describes how we handle information related to our text messaging program. Please read it carefully.

4.1 Consent

We send text messages only to individuals who have provided express written consent by checking a consent box on one of our forms, or who have otherwise affirmatively opted in. Consent is never a condition of purchasing any service from us, and consent boxes on our forms are never pre-checked.

4.2 Types of messages

Depending on the consent you provide, we may send appointment reminders, confirmations, responses to your inquiry, service updates, and, where separately consented to, promotional messages about our services.

4.3 Frequency, rates, and opting out

Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP to any message. Reply HELP for assistance. Opting out of text messages does not affect your ability to receive care services or to contact us by phone or email.

4.4 Mobile information sharing restriction

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.

Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the text message services who are necessary to deliver those messages to you.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to operate the site, remember your preferences, measure performance, and support advertising. Cookies are small files stored on your device.

We use these categories of technologies:

• Essential cookies that are necessary for the website to function
• Analytics cookies that help us understand how visitors use the site, including Google Analytics
• Advertising cookies and pixels that help us measure and improve our advertising, including the Meta Pixel

Most browsers let you refuse or delete cookies through their settings. If you disable cookies, some parts of our website may not function properly.

6. Advertising and Analytics

We advertise on platforms including Facebook and Instagram, and we use analytics services including Google Analytics and Google Search Console. These services may use cookies and pixels to help us understand which advertisements and pages lead people to contact us, and to show our advertisements to people who have visited our website.

These third-party services collect and process information under their own privacy policies. You can review Meta’s privacy practices and Google’s privacy practices on their respective websites, and both offer their own advertising and data controls.

7. How We Share Information

We do not sell your personal information. We share information only in the following circumstances:

• Service providers. With vendors who perform functions on our behalf, such as website hosting, customer relationship management, scheduling, email and text delivery, analytics, and advertising. These providers are permitted to use the information only to perform services for us.
• Caregiving staff. With the caregivers and coordinators involved in arranging or delivering your care, limited to what is needed to provide services.
• Legal requirements. When required by law, subpoena, court order, or governmental request, or to comply with a legal obligation.
• When we believe disclosure is necessary to protect the health or safety of a client, our staff, or another person, or to investigate suspected fraud or unlawful activity.
• Business transfer. In connection with a merger, acquisition, financing, or sale of assets, subject to the protections described in this policy.
• With your direction. When you ask us to share information with a family member, physician, or other party.

As stated in Section 4.4, mobile opt-in data and consent are excluded from all sharing categories above and are not shared with third parties other than the aggregators and providers required to deliver text messages.

8. Data Security

We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, and disclosure. These include restricting access to personnel who need it, using reputable service providers, and applying access controls to our systems.

No method of transmission over the internet or method of electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security. Please do not send sensitive information through unencrypted email.

9. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this policy, to maintain business and employment records, and to comply with our legal obligations. When information is no longer needed, we take reasonable steps to delete or de-identify it.

10. Your Choices and Rights

You may:

• Opt out of text messages by replying STOP
• Unsubscribe from marketing emails using the link in any marketing email
• Ask us to correct or update information we hold about you
• Ask us to delete information, subject to records we are required to keep
• Ask what personal information we hold about you

To make a request, contact us using the information in Section 15. We may need to verify your identity before responding. Please note that opting out of marketing communications does not stop service-related messages about care you are receiving or an appointment you have scheduled.

11. Children’s Privacy

Our website and services are directed to adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

12. Third-Party Websites

Our website may link to third-party sites we do not control. This Privacy Policy does not apply to those sites, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policy of any site you visit.

13. Do Not Track

Some browsers offer a Do Not Track signal. There is currently no consistent industry standard for how to respond to these signals, and our website does not respond to them differently at this time.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Last Updated date at the top. Material changes will be communicated through our website. Your continued use of our website after changes are posted constitutes acceptance of the updated policy.

15. Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us:

Golden Rule Home Care, Inc.

40 Southbridge Street, Suite 501

Worcester, MA 01608

Phone: (508) 769-6621

Email: info@goldenrulehomecare.com

Website: goldenrulema.com